Monday, 25 August 2008

Culinary Bubbles..

Such an innovative idea, chopping up the bubbles! M&C Saatchi's Tony Kaye created this campaign promoting Kronenbourg's new Dynamo Systeme in-can widget which gives 'smaller bubbles for a smoother taste'. It works round a similar concept to the old Guinness advert, where there are little people inside the drink;

I think Kronenbourgs approach achieves a much stronger brand character.

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