UPS Widget

http://www.widget.ups.com/en-gb/index.html

I came accross this UPS pop up whilst researching and not expecting much of it, I had a look and thought there's actually a really good idea in that.. they provide a widget in the form of a branded ups office assistant. The little guy with the post hat on tells you when your packages are being shipped/arrived etc and runs around your desktop. It's quite a novel idea and emphasises the idea of being of service!

The Fez Club flyer

The Fez Club is one of Cambridge's few night clubs worth visiting. I really liked the concept for this flyer they used to promote one of their nights. It's fun, simple and quirky with a retro design of a cassette tape keeping the message simply 'music'. If only they hadn't spoiled it by using comic sans at the bottom! Although it does look a lot like my dads writing on all of our old cassette tape labels.. so it could be arguably suitable.

Toblerone

This advert worked for me!

Carlsberg

Banned Pepsi Advert

HSBC - Your Point of View

I always notice these prints at Stansted airport on the way through to the plane. I think the juxtapositions are clever and simple. Also, in the travel context, they bare an even stronger and relevant message of different points of view depending on culture and perspective. They have built a strong work ethic that this campaign is based around;

"We at HSBC, the world's local bank, strongly believe in the potential of difference. In a world of increasing sameness, we believe it's important to value different points of view and there should be somewhere everyone can air these views and see the views of others."

The website hosts a discussion board where people debate about various topics and you can also see the whole range of their prints for this concept.

http://www.yourpointofview.com/hsbcads_airport.aspx

Ambient Advertising

A useful site for ambient advertising archives with discussion boards:

http://www.frederiksamuel.com/blog/2005/12/amnesty-international-2.html

Culinary Bubbles..

Such an innovative idea, chopping up the bubbles! M&C Saatchi's Tony Kaye created this campaign promoting Kronenbourg's new Dynamo Systeme in-can widget which gives 'smaller bubbles for a smoother taste'. It works round a similar concept to the old Guinness advert, where there are little people inside the drink;

http://www.visit4info.com/advert/Guinness-Its-Alive-Inside-Guinness-Draught/50177

I think Kronenbourgs approach achieves a much stronger brand character.